Matcha Privacy Policy
Matcha is operated by Yildiz Labs AB. This Privacy Policy explains what information Matcha collects, how it is used, when it may be shared, and what choices users have. It also explains how Matcha works with AI providers and messaging services such as iMessage and Telegram.
1. Who we are
Matcha is operated by Yildiz Labs AB. In this Privacy Policy, "Matcha," "we," "our," and "us" refer to Yildiz Labs AB and the Matcha product and services.
2. Information we collect
We may collect information you provide directly, including your name, email address, phone number, account details, messages you send to Matcha, and support requests.
When you connect third-party services, we may receive user-authorized data such as activity history, workouts, sleep and recovery information, wellness metrics, calendar availability, and similar account or profile data needed to provide the service.
We may also collect technical information such as device, browser, approximate location from IP address, usage events, and other diagnostic information related to how Matcha is accessed and used.
3. How we collect information
We collect information directly from you, automatically when you use Matcha, and from third-party services you choose to connect.
For example, if you connect services such as Strava, calendar providers, or health and wearable platforms, we may receive tokens, profile details, and account data necessary to deliver Matcha features.
4. How we use information
We use information to operate Matcha, personalize recommendations, provide reminders and coaching, support connected integrations, improve product performance, maintain security, communicate with users, and respond to support, account, and privacy requests.
We may also use information to debug, monitor reliability, prevent abuse, and understand how Matcha is being used so we can improve the experience.
5. Connected services and permissions
Connected accounts such as Strava, calendar providers, or health and wellness platforms are only accessed after user authorization. Matcha uses connected data to provide a more relevant and personalized experience for the user who connected it.
If you disconnect an integration, Matcha may stop accessing new data from that source, though some previously received data may remain for a period of time as described below.
6. Service providers and how we share information
We do not sell personal information. We may share information with service providers that help us operate Matcha, including providers that support hosting, storage, security, AI response generation, and message delivery.
For example, user messages and relevant context may be processed by AI model providers such as OpenAI and Anthropic so Matcha can generate responses and personalized guidance. Matcha may also use messaging services such as iMessage and Telegram, together with the providers that enable those messaging experiences, to deliver messages, reminders, and account-related communications.
We may also share information when required by law, to respond to valid legal requests, or when reasonably necessary to protect users, rights, safety, or the service.
7. Data retention
We retain information for as long as reasonably necessary to provide Matcha, maintain the service, comply with legal obligations, resolve disputes, and enforce agreements. Retention periods may vary depending on the type of information and whether a user maintains an active account.
8. Security
We take reasonable administrative, technical, and organizational measures to protect information. No method of transmission or storage is perfectly secure, so we cannot guarantee absolute security.
10. Your choices and rights
You may request access, correction, deletion, or disconnection of certain data or connected services by contacting us. You can also stop using Matcha or stop connecting third-party services at any time.
11. Children
Matcha is not intended for children under 13, and we do not knowingly collect personal information from children under 13.
12. Changes to this policy
We may update this Privacy Policy from time to time. If we make material changes, we may update the effective date and take additional steps when appropriate.
13. Contact
For support, privacy, deletion, or account-related questions, contact Yildiz Labs AB at: